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Sadly most businesses launch a website with no marketing.

A website with no marketing is like organising a party and forgetting to send the invites.
Without Marketing your site will only pop up in Google for phrases such as your business name or low volume keyword searches.

What kinds of marketing are there?

SEO the main listings in Google or other search engine.

Adwords the ads top and bottom of a page when searching in Google.

Social media Facebook ads, Instagram promotions, Twitter and so on.