Cultivate Digital

{Cultivate Digital}{Suite 6, 596, North Road Ormond}{Melbourne}{3204}{Victoria}{Australia}{(1300) 502-466}
Suite 6, 596, North Road Ormond Melbourne Victoria
Phone: (1300) 502-466

How Much Does Social Media Cost in Melbourne 2020?

There are 4 key areas to a successful Social Media campaign:

  1. Account set up
  2. Strategy planning
  3. Content creation and posting
  4. Social Media Ads to increase sales or grow followers

Account set up:

Cultivate normally guides our clients to do this themselves for free. This saves our customers money but also, so they gain an understanding of the process and more importantly, control over what they have paid for.

Time and time again we have heard horror stories of clients losing access or having services removed after separating from their Social Media Management team.

Some companies charge due to the sheer amount of work involved. This can include banners, artwork, travel to meet and view a business as well as photography services.

Whats the cost?

It ranges from Free to $4,000.

What's Cultivate's cost?

Free

 

Strategy planning:

Arguably the most important step. As the old saying goes "Failing to plan, is planning to fail."
We include the intital meeting for free and also the strategy planning for free. Why? Because we believe the ongoing cost and success should more than pay for the work.

Whats the cost?

It ranges from Free to $2,000.

What's Cultivate's cost?

Free

 

Content creation and posting:

Content is a major part of your branding. Some companies do this themselves, few with little success. Some are amazing and are posting daily.
The time committement is huge and it's normally better spent outsourcing that to your Social Media Management team.
Save your time for the really in-depth content that only you as the busienss owner will know.

Prices can range from the free do it yourself or the cheap "we'll post maybe twice a week." The latter isn't that effective as you need to be active and engaged on social media to build your presence.
Social Media is very time driven and appearing front of mind is essental so posting daily or every 3rd day is critical.

Whats the cost?

It ranges from Free DIY or $300 to $5,000.

What's Cultivate's cost?

Minimum $600, posting content every 3rd day or $800, for every 2nd day.

 

Social Media Ads:

Social Media Ads can be very, very powerful. We can target males or females, ages and most importantly interests and statuses. This might be job titles or hobbies related to what you sell or who you service.
For example, a new home builder could run advertisements and target females who have recently mentioned buying a new home, have an interest in things like realestate.com.au or other closely related indicators that they are looking to re-build or build from scratch.
Testing, testing and more testing is the key. Whilst it's not hard to set up and do this yourself the question is will it work? You can very quickly waste more than it would cost to pay someone.

You then need to consider how much you want to spend with Facebook, Instagram or Linkedin or some combination of these.
For most business $5 a day is a good start. I've seen success on lower amounts but its generally very small businesses that only need less than a handful of leads.

Whats the cost?

It ranges from Free to DIY or $200 to $2,000 for management.
Your Ad budget to Facebook, Instagram or Linkedin can range from $5 a day to $100+ a day

What's Cultivate's cost?

$200-$300

*All prices plus gst.