Cultivate Digital

{Cultivate Digital}{Suite 6, 596, North Road Ormond}{Melbourne}{3204}{Victoria}{Australia}{(1300) 502-466}
Suite 6, 596, North Road Ormond Melbourne Victoria
Phone: (1300) 502-466

Ecommerce website cost Melbourne

Here are some handy tips we've discovered over years of refining Ecommerce websites in Melbourne.

Via split testing and customer feedback we now have this list below that you can use to perfect your current site or what to include when asking for quotes, costs and prices on a modern ecommerce website in Melbourne.

1. Why do customers leave a shopping website?

  • Customers don't expect the increase in price when shipping or GST is added.
  • Customers need to feel secure. For example: SSL and lock icons, clear trust factors, phone and address info.
  • Customers leave their computer; Life crops up and they have to urgently leave.
  • Customers love to research and compare prices then they look at the quality of a product.
  • Customers love seeing their trusted payment options such as Paypal or an Australian system such as Eway.
  • The website is hard or impossible to use on mobiles and tablets. Fully responsive websites is the key here.

2. Check out layout

Make your checkout a visual experience and let the customer know what postion they are in during the process or, simplfy it with a one page form that is extremely short.

3. Show your best selling points

Trust factors are the key here. Do you have free shipping? Do you include gifts? What cards or payment systems do you use?

4. Clear cart page design

Clearly show the costs, items with images, the colour and other options picked. Add the ability to change orders here too.
A good addition is a mini cart that pops up when the customer hovers over the cart item. This saves a customer a click and they won't lose their spot within the website.

Clear call to action buttons show the customer how to finalise their order.


Cultivate Digital

Cultivate Digital 1300 502 466 $900-$3,500 Suite 6, 596 North Road Ormond 3204

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5. Breadcrumbs

This is a neat way to help the customer know where they are within your site.
They can then easily jump back a few pages. Breadcrumbs generally look like this:


6. Images

A picture is worth a thousand words. Show off your product, with all sides pictured and to scale. Show what's inside the product; this might be the ingredients or it might be the specific details.

Let the customer zoom right in. An image of at least 2000 pixels is recommended.

7. Share

Let your customers share links via social media and email. Let your shoppers build your customer base for you.

8. Call to actions and buttons

Make all of your buttons stand out and do not let them look flat. The customer really needs to know what is clickable and what isn't.
Trial colours; Research has shown that something warm is normally best. Something contrasting the current theme will standout the most.

9. Reviews

Push your customers to review your products by offering rewards and discounts. This is a huge factor in holding customers back from buying.

10. Delivery and Returns

Clearly show or link to these pages and this will increase the trust with your customer. Let your customers feel safe and at ease when buying from you as this is a huge barrior to selling online.